Episode 039 – Faith Meets the Feed: Storytelling, Strategy, and Stewardship with Katie Hinderer

In this insightful and practical episode, Christopher Wesley sits down with Katie Hinderer, founder and CEO of Rosebud Social, a digital marketing agency helping Catholic and mission-driven organizations tell their stories online with clarity and creativity. From journalism to social media strategy, Katie shares her journey of discovering how faith and innovation can meet in the digital space.

Together, they explore the intersection of communication, culture, and mission—how parishes, schools, and ministries can move beyond event flyers and start sharing authentic stories that evoke belonging, inspire trust, and build real community. Katie also offers a behind-the-scenes look at how she leads a remote creative team, integrates AI tools ethically, and balances hustle with holiness.

Key Takeaways

• The Power of Presence Online: The Church must reclaim its place as a leader in art, culture, and digital storytelling—not just participate.
• Authenticity Over Aesthetics: The most effective posts tell human stories, not just share information. People want to see faces, not flyers.
• Consistency Builds Trust: Posting regularly (at least three times a week) signals life and vibrancy within your parish or organization.
• Faith and AI Can Coexist: Tools like ChatGPT can enhance creativity, save time, and aid discernment—if used responsibly.
• Healthy Hustle: Rest, boundaries, and sabbath rhythms aren’t optional extras; they’re essential for sustainable leadership.
• Team Care: Leadership means modeling rest—Katie enforces tech breaks, creative Fridays, and digital sabbaths for her staff.

What Katie Recommends

• Go-To Tools: ChatGPT for brainstorming and decision-making; Spotify’s Sweater Weather and Deep Work playlists for focus and creativity.
  
  
• What She’s Reading: The Ruthless Elimination of Hurry by John Mark Comer—a reminder that hustle isn’t holiness.
  
  
• Her Motto: “Spend time with people. Ministry happens through relationships, not more programs.”

Connect with Katie and Rosebud Social
🌐 rosebudsocial.com
📱 Instagram: @rosebudsocial

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