Do people know why your ministry matters? As Simon Sinek says:
We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do it. But the WHY is the most crucial part of any endeavor or communication. - Simon Sinek
Knowing why your ministry exists is going to be one of the most important tools when it comes to:
- Recruiting volunteers
- Finding funds and financial support
- Advocating for those whom you serve
- Developing leaders
How you discover your why can be overwhelming because it's not knowing where to start. If you are struggling to discover your reflect on the following questions:
- What is the single biggest challenge that my mission field is currently facing?
- Where do people in my mission field spend their time, money, and energy, and how is that linked to God?
- What does life-change look like for the people I serve?
- What would happen to my community if my ministry did not exist?
Even if you know the answer to those questions, consider tackling them with your coworkers, volunteers, and the people you accompany. First, figure out why so you can learn how and what you do.
WHY DOES YOUR MINISTRY EXIST?